This helps to analyze sales, adjust and extend product categories and assortment.

The last step is optimizing the space between shelves and displaying products based on sales data.

To create planograms, the retailer should analyze the dimensions of all products that need to be placed on store shelves.

It helps to improve retail store profitability. The first step is to understand the store by measuring and making layout drawings of the stores.So, let us first understand the planogram category management process: Planogram is a category management tool, that identifies products for the target segment and helps understand how the shopper encounters those products on the store shelves. To better understand the value of category management, it is important to understand the planogram software. This helps to save consumers' shopping time and satisfy them. Products are categorized based on similarities in consumer preferences, target audience, seasonal or occasional and convenience categories. And sure, it can be challenging to determine which category-wise products will attract customers and improve sales.Ĭategory management is an assortment of items, that help customers find appropriate substitutes for each other.

The store layout, visibility and display, price and promotion, and persuasion - these are the pillars of good category management in the retail business. For store retailers, balancing the right products with strategic thinking makes the best solution to boost profit margins.

How to read a retail planogram